If you look at dictionary definitions, you’ll find that most refer to advertising as an act of drawing the attention of people to a product, service, or brand. The visibility that advertising can create is crucial if you want to grow your business or even keep it afloat. After all, there is no telling which way your bottom line may go if you don’t look at different ways to advertise your business.
Competition is fierce, making business advertising as crucial as product development, staff training, and investors. A tried and trusted method; one can trace advertising as far back as ancient Egypt. Over the centuries, how and where to promote a business has evolved thanks to new mediums.
In the digital age, there are more good ways to advertise your business than ever. Methods to promote your business have taken on wondrous, impactful, game-changing, but sometimes confusing guises, which might leave you wondering how to go about the process in the right manner. Here are the 10 best ways to advertise your business.
Table Of Contents
1. Get Your Branding Right
Branding is one of the best ways to advertise your business because a well-defined and polished identity works wonders in promoting your business. G2’s Learn Hub claims consumers take around 50 milliseconds to judge your brand’s appeal.
Before you start advertising your new company, prioritize defining the image you want to portray and learn how digital branding can boost online growth.
Promote your Business With Impactful Branding
Renowned brands employ specific colors, fonts, graphics, and imagery in their online promotions and advertising. Keeping these elements cohesive across all types of media makes these brands memorable and easy to recognize. This is what you may refer to as brand identity. Developing a brand identity is a key part of how to market your business.
Create a Distinctive Logo
A logo is a core part of your overall branding strategy because it helps build recall value. Hiring a skilled branding agency to create a logo and map out your branding is crucial. This is because your logo will find a place on all your promotional material, business advertising, products, stationery, documents, and signage.
Build a Memorable Website
If you’re looking for good ways to advertise your business, having an impressive website is the need of the hour because an increasing number of consumers now turn online to look for products, services, reviews, and different types of business-related information. Whether you want a simple design or a custom website, or wish to launch an online shop, you should discuss your requirements and goals with an experienced web design company.
2. Create Captivating Digital Advertising Campaigns
Tangible business advertising is still a relevant way to market your business. However, digital advertising is becoming the best way to advertise for small, mid-sized, and large businesses alike. The different ways to advertise your brand, products, or services in the digital landscape include:
- Display adverts – banners, visual adverts, and product ads
- Paid search adverts – sponsored listings at the top of search results
- Video adverts – promotional videos, including commercials
- Email marketing – newsletters and similar promotional content sent via direct email
- Native advertisements – adverts promoted on websites from related niches
- Social media adverts – adverts displayed on social media platforms
Here are some tips on how to advertise your business in the online world.
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Optimize your Business Advertising Campaigns for Mobile
According to Statista, there were around 8.9 billion mobile phone subscriptions globally in 2023. While not as steeply as during the first decade of this century, mobile usage continues to rise, which makes mobile-optimized campaigns one of the best ways to market your business.
Mobile-optimizing your website is also a must. Alternatively, you may consider developing an app that customers may use via their Android and iOS mobile devices.
Place Native Adverts in Relevant Online Publications
Typically, advertising engines use consumers’ browsing data to promote relevant ads to them. Often, these targeted adverts have little to do with the site or content the person is viewing. As such, these ads have a limited scope for related business promotion. Native adverts advertise your business products and services on related niche websites, making it another good way to advertise your business.
Turn to Pay-Per-Click Advertising
Pay-per-click (PPC) advertising only charges you when a potential customer or client clicks on your advertisement. Consequently, it’s one of the most cost-effective ways to advertise your business and get more exposure.
Consider Video and Radio Advertising
Video and radio commercials have always been effective in promoting different types of businesses. These days, television and radio channels aren’t the only platforms you may use to air your ads, and if you’re wondering what would be the best way to advertise your business, it’s time to look online.
Bear in mind that internet radio, audio, and video streaming channels such as YouTube and Spotify now rank among the top platforms to advertise your business. Data gathered by Ipsos suggests that people find ads on YouTube more engaging than ones on TV.
Hire a Digital Marketing Agency
The advertising industry is a competitive place. Whether you’re a marketer, an individual, or an organization trying to promote your business, you need to be at least one step ahead of your competition. Additionally, there are various rules, regulations, and best practices to follow to ensure your advertising campaigns perform well. Unless you have an in-house digital marketing team or have the required expertise and time, partnering with a reputed digital marketing agency is the best way forward.
3. Use Direct Marketing
Cold calls, emails, and text messages are the go-to for business promotion, salespeople, and business development managers. However, you need to know how to advertise your business legally before launching any direct marketing campaign. With penalties of up to $51,744 for a single email marketing violation as per the CAN-SPAM Act, it’s well worth your while to learn how to promote your business legally.
Even if you outsource your business promotion to an agency, you can still be liable for privacy violations. Currently, the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act and the Telephone Consumer Protection Act (TCPA) outline these regulations. These acts cover most of what you need to know regarding commercial emails, messages, and calls.
4. Reward Customers
For anyone wondering “What is the best advertising method for small businesses?” know that offering rewards is an excellent way to promote your business, gain new customers, and convert existing ones into loyal customers. Here’s how to market your business using customer rewards.
- Referral rewards. Offer customers points or a reward for referring friends and family to your business.
- Employee discounts. Make your employees your best customers by offering them a store discount for themselves as well as family and friends.
- Affiliate program. Offer online marketers and bloggers a commission for selling your products or services.
- Loyalty program. Set up a free or paid loyalty program with tiers, rewards, and special offers.
- Host competitions or giveaways. Grow your business with an ongoing promotion or one-off competition.
- Email offers. Send your loyal email subscribers special discounts, offers, and coupons via email.
5. Ensure Optimizing Your Website
Getting in front of customers in the online world boils down to where your website ranks in search engine results. Search engine optimization (SEO) plays a big part, but website optimization isn’t just about keywords, content, meta titles, and visuals. Optimization is also about delivering a great user experience (UX), so getting a professional web development agency to create your website might be in your best interest.
6. Benefit From Content Marketing
Website content is another that makes it to the list of the best ways to advertise your business. Content doesn’t just include your “About” page and contact details. Start an informative, helpful, and interesting blog related to your specific industry, services, and products. Over time, content marketing holds the potential to increase organic traffic to your website and boost business growth.
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Ways to promote your business using content marketing include, but do not limit to:
- Hire a writer or agency to create SEO-optimized content for your website.
- Post a variety of industry-related content to improve your website’s topical authority and ranking.
- Commission guest posts mentioning your business or self on industry-related sites to capture their audience.
- Pack your website with pages and information about your business, past projects, team, and core values.
7. Promote Your Business Offline
The internet has made reaching potential customers easier than ever. However, it’s still important to know how to advertise your business offline. Offline consumers can drive online traffic and vice versa, making both complementary to your business growth.
Of the different ways to advertise your business offline, the best ones include:
- Advertise your business in print ads in publications such as magazines and newspapers.
- Use signage such as billboards and street signs to get your brand in front of people.
- Become a sponsor of a sports team or organization that will promote your business.
- Rent a stand at relevant industry trade shows to exhibit your business.
- Encourage your employees and customers to promote your business by giving them free company stationery, merchandise, stickers, and car decals.
8. Collaborate With Influencers
Much like word-of-mouth or referrals, a recommendation from an influencer is one of the best ways to promote your business on social media and other digital channels. Influencers are just that – people with large networks of followers they can influence. Bloggers, video creators, streamers, YouTubers, and celebrities; influencers come in all shapes and sizes. Just remember that influencers typically work with brands that fit their channels, lifestyle, persona, and values.
Here’s how to advertise your business by leveraging influencers:
- Sponsor an influencer or select videos or content produced by them.
- Do paid collaborations with relevant influencers.
- Provide influencers with trackable discount codes to share with their followers.
- Send influencers your business products as gifts to try out.
- Always send your best products to influencers.
9. Market Your Business in Person
As far as hands-on ways to advertise your business go, nothing beats meeting potential clients and customers in person. Face-to-face interactions build strong teams as well as customer and client relationships. However, you don’t need to throw out digital channels entirely. Hosting webinars or online events are excellent ways to promote your business and build rapport.
Here’s how to promote your business in person:
- Host a fun event where you can get to know your team, clients, and customers.
- Organize a virtual or in-person meet-up to catch up on the latest trends and technologies related to your field.
- Host a webinar to explain a new product or service and take questions.
- Self-promote at trade shows and events to meet new clients and customers.
10. Know Where to Advertise
Having looked at the best ways to advertise your business, you need to understand where to invest your money. After all, the World Wide Web is vast, with thousands of platforms vying for your attention, and determining which sites to advertise your business on can make all the difference.
Advertising Networks
When it comes to the best sites to advertise your business, good advertising networks rank among the top alternatives. These networks plug into various websites and social media platforms, ensuring your business adverts get maximum promotion and reach. Plus, many offer different ways to advertise.
Here are some of the most popular ad networks to advertise your company.
- Google AdSense
- Amazon
- Adsterra
- Epom Ad Server
- Infolinks
- PopAds
Content Platforms
A common question small business owners have is “How can I advertise my business for free?” The answer comes in the form of social media platforms. Posting on these platforms via a business profile is one of the best ways to advertise your business for free. However, most of these platforms also offer paid advertising.
The top social media platforms to carry out free or paid business promotion include:
- Snapchat
- YouTube
Directories and Review Sites
Data from Oberlo indicates that the U.S. is home to 270.11 million online shoppers as of 2024 and the number is set to cross 331 million by 2029. This makes turning to online listings one of the best ways to advertise your business.
Keeping your online business listings up-to-date is vital because consumers also search for service providers and physical locations to visit on online maps and directories. Past and potential customers may even read or leave reviews about your business, which builds trust and credibility.
Platforms where you may advertise your business if you want your customers to find you or leave reviews include:
- Google Business
- Apple Maps
- Yelp
- com
- TripAdvisor
- Trustpilot
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Forums/Communities
Posting in online forums/communities is a good way to advertise your business directly to individuals. However, self-promotion in this manner comes with a lot of red tape. If you do find a relevant forum/community that allows direct promotion of your business, go ahead. Otherwise, certain forums also offer paid advertising programs.
Some good online forums and communities to advertise your business include:
- Quora
- Facebook Groups
- Medium
- Pinterest Group Boards
eCommerce Marketplaces
Learning how to advertise your business products and services on online marketplaces is a must because they allow customers to search for your products or services directly. If you are advertising a new business, you may sponsor a paid product listing to get more visibility. Certain eCommerce platforms may charge listing fees or take a percentage of your sales.
Popular eCommerce platforms to advertise your products/services include:
- Amazon
- eBay
- Facebook Marketplace
- Walmart Marketplace
- Etsy
Advertise Your Business on Messaging Platforms
Certain messaging platforms offer legal opportunities for business promotion. Official advertising programs allow you to send paid promotional messages and post ads in message threads. Popular messaging platforms that allow advertisements for business promotion include:
- Facebook Messenger Ads
- Whatsapp Ads
- WeChat Advertising
- Telegram Ads
Conclusion
While there are different ways to advertise your business, the ones that work best depend on your unique requirements and goals. This typically involves testing things out, trying something new, and considering consulting a digital marketing agency if you feel out of your depth. What’s important is for you to be patient.
Remember that marketing and advertising are long-term strategies for business growth, and even if you rely on the best ways to advertise your business, finding success takes time. If you’re looking for immediate results and returns, you may be setting yourself up for disappointment. However, when implemented in the right way, you may expect long-term gains.
